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OUR COMMITMENT

Close to the making. Thougtful in every detail. Responsible to the people behind every watch.

OUR COMMITMENTS

 The Making. 

We stay close to every stage of development — from sampling and material choices to finishing, assembly and final inspection.

Ideas are tested in real materials. Proportions are adjusted. Finishes are compared. Samples are worn, handled and refined before a design moves forward.

Being close to the process means we can understand the watch beyond the surface — and keep working on the details that shape how it looks and feels on the wrist.

Materials & Details.

We choose materials according to the character of each watch, rather than following a single formula.

Stainless steel forms the foundation of many of our cases and bracelets, chosen for its durability, feel and clean finish.

Across different collections, we also work with materials such as mother-of-pearl, leather and other dial and strap finishes to introduce color, texture and individuality.

What matters is how everything comes together: the weight of the case, the surface of the dial, the movement of the bracelet and the way the watch feels when worn.

Our Manufacturer. 

Our roots are in watch manufacturing.

That keeps us close to the way our watches are developed and made, and gives us a clearer understanding of the details that shape the finished piece.

Betterichi is proudly made in China, at a manufacturer with more than 30 years of experience across development, production, assembly and quality control.

The campus also includes spaces for meals, rest and sport — including an expansive pickleball facility we happen to love.

For us, good manufacturing is about experience, consistency, and staying close to the product.

Our People. 

A good product depends on the people who make it.

Our manufacturing team works structured hours and has access to freshly prepared meals, spaces for rest, and recreational and sports facilities.

Many members of the team have spent years developing experience within different stages of watch production.

We believe good working conditions and good manufacturing belong to the same conversation.

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