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THE BETTERICHI LETTER

Discover new releases, stories and considered details from Betterichi.

Off the Clock.

For the days that are entirely your own.

Discover Betterichi

TIME, UNCOUNTED.

Fine horology engineered with exacting precision, designed for unhurried days and the moments that belong entirely to you.

PIECES WE LOVE

The World of Betterichi.

Watches are only part of the story.Betterichi draws from design, travel, sport, relaxed dressing, old hotels,long lunches and the details we keep coming back to — translated into watches with character and an easy place in everyday life.

DISCOVER OUR STORY →

Our Roots Are in Watch Manufacturing. 

That keeps us close to the materials, people and processes behind every Betterichi watch, from the first sample to the finished piece.

OUR COMMITMENTS →