From the first sample to the finished watch.
HOW WE MAKE
Betterichi begins close to the making. We work through each watch in the details — refining its proportions, materials and finish until everything feels considered and resolved. That closeness shapes the way we design: not only how a watch looks, but how it feels and wears.
Each collection asks for something different. Stainless steel gives many of our watches their structure and weight. Mother-of-pearl brings natural variation and light.
Leather and different dial finishes add color, texture and character. We start with how we want the watch to feel, then work backwards into the materials and details that bring it to life.
Our roots are in watch manufacturing. Betterichi is proudly made in China at a manufacture with more than 30 years of experience in watch development and production.
That experience runs across case and dial production, finishing, assembly and quality control — and gives us a practical understanding of what makes a watch feel right beyond the first impression.
A good watch depends on the people who make it. The manufacture supports voluntary employment, responsible working hours, fair compensation, training and employee wellbeing, with subsidised meals and housing as well as spaces to rest and exercise.
And then there is pickleball. The campus is home to the largest pickleball facility in China — a place to move, play and spend time together.
It is also where a little of Betterichi’s sporting spirit took shape. It is an unexpected detail, but one that feels very Betterichi — a little of the brand’s sporting spirit was already there before the first Betterichi watch existed.
